Overcoming the challenges of the three tier system begins with thorough knowledge of the responsibilities expected at every level.

Deborah M. Gray, an Australian native and entrepreneur, founded her U.S. wine importing company, The Australian Wine Connection, in 1992 at a time when women wine business owners were scarce and knowledge of Australian wine was almost nonexistent in the U.S.

An integral part of the supply chain, importers with thorough knowledge of what makes a brand successful are integral to helping international wine brand owners get their labels onto retail shelves across the US. By studying the difficulties that Deborah presents in, 'What Importers Are Looking For," take away lessons on finding the right distribution partners and developing long-term relationships that build unknown brands into portfolio staples. 

From warehousing to generating customer demand, Deborah's presentation highlights the challenges that face all entities across the three tier system.

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