Understand the Retailer, their Market and their Buyers.
BTN Interviews Director of Wine Sales Doug Jeffirs at Binny's Beverage Depot's, one of USA's leading Beverage Retailers, on Tips about Supply-Retail Relations.
Getting your brands into large retailers and maintaining prime shelf space and floor displays can boost your sales and ensure stock depletion. As you start planning your next placements, here are a few things to consider.
BTN Interviews Director of Wine Sales Doug Jeffirs at Binny's Beverage Depot's, one of USA's leading Beverage Retailers, on Tips about Supply-Retail Relations.
A look inside Binny's Beverage Depot ( Photo courtsey Doug Jeffirs, Director of Wine Sales,Binny's Beverage Depot's)
Knowing what are big sellers in your retailer's region is a good start. Take the time to target markets where your variety is popular and connect with retail buyers and managers in the area. More time spent developing your research and network base means less time worrying about if your launch will be successful. Hit the ground and connect with your customers through innovative marketing. Having customer inquiries at the store level will convince retailers your product should be on their shelves.
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