How to Successfully Penetrate the Swedish Market: Understanding the Systembolaget
Info on expanding distribution into Sweden and insight into the growing popularity of craft beer and organic wine.
Growing your brands in the Swedish market is the outcome of dedication and hard work, but it is also very important to develop a relationship with the Swedish retailing monopoly Systembolaget. To be able to act strategically, it is of decisive value to have an ongoing dialogue with the Purchasing department. Beyond the difficulty of establishing a working relationship with Systembolaget, you will need to provide a competitive offering that is priced to sell.
What Categories are trending in Sweden?
How can you prepare your company for working with Sweden's retail monopoly Systembolaget?
How can you convert brand awareness generated at On-premise locations to sales as Systembolaget stores?
BTN gets insight into the Swedish Market from Thomas Holstein, CEO of Enjoy Wine & Spirits - the second largest wine suppliers on the Swedish alcohol market.
BTN Premium Content
BTN Premium Members, please Log In to access the complete Webinar.
Not a member? Please Sign Up now and choose your Premium plan.
BTN membership gives you full access to articles and webinars on BTN + other benefits like:
- Full Access to BTN Consultants
- Full Access to Buying Leads
- Post Unlimited Brands
- Full Access to all Articles and Webinars
- Full Access to BTN Live conferences presentations and speaker sessions
- Discounted rates to exhibit at major partner events and conferences
- And Much More...
Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now
