How To Be the Most Exciting Brewery At Your Next Event
In this article we focus on 5 ways breweries can create engagement with some real examples on how some breweries have been doing it successfully
In this article we focus on 5 ways breweries can create engagement with some real examples on how some breweries have been doing it successfully.
1. Lunches and Dinners
James Squire (NSW)
Dr Chuck Hahn, the founder of Hahn Brewery and The Malt Shovel Brewery, is a pioneer of beer and food matching. It’s been a long road of many small dinners, across Australia, to the James Squire brand now having the biggest selling craft beer in Australia, being One Fifty Lashes Pale Ale, and the whole range being suitable for food. The excitement factor that Chuck brings is many fold. His American accent, his passion of tasting the beer while at the same time opening your mouth and appreciating the aroma through your nose, it’s a spectacle and exudes their slogan of “Never Forsake Flavour”. The beers that Chuck chooses to pair with dishes is always spot on, and there is always more beer to go round if needed.
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